Revenue Growth

Sales Performance
Intelligence

Coach every rep with data drawn from your best performers — at scale.

The Challenge

Sales coaching runs on intuition when it should run on data

Most sales managers coach based on what they observe in the deals they happen to review. High performers are under-studied. New reps ramp slowly because nobody has systematically mapped what winning looks like in your specific selling environment.

The gap between a top-quartile rep and a median rep is rarely about effort — it is about behaviour. And behaviour can be measured, modelled, and taught.

Patterns we analyse

Activity cadence & contact patterns · Opportunity lifecycle adherence · Win/loss attribution by behaviour type · Stage progression velocity · Say-do ratio accuracy · Peer benchmarking by segment & deal type · New-rep ramp trajectory

Our Approach

How we build it

1

Winning Behaviour Profiling

We analyse your historical won opportunities to identify the activity patterns, lifecycle behaviours, and engagement sequences that distinguish your top performers — by segment, deal type, and market.

2

Rep Behavioural Segmentation

Each rep is profiled against winning behaviour benchmarks — revealing the specific gaps between their current patterns and the patterns that correlate with winning in their segment.

3

Personalised Coaching Recommendations

Rather than generic feedback, each rep receives specific, data-backed coaching suggestions tied to their observed behaviour — prioritised by the changes most likely to improve their win rate.

4

Manager & Leadership Dashboards

Team-level performance intelligence is delivered through dashboards that show ramp velocity, say-do ratios, pipeline development patterns, and coaching priority lists — so managers spend time where it matters most.

Typical Outcomes

What to expect

Faster
New-rep ramp to quota through behaviour-based onboarding
Higher
Win rates as teams adopt patterns proven to close in your market
Better
Say-do ratio accuracy — forecasts you can actually trust
Lower
Turnover as reps receive targeted development instead of generic feedback
Related Case Study

Personalised coaching at global scale

A Fortune 500 manufacturer deployed sales performance intelligence to 7,000 sales leaders — generating individualised coaching recommendations from observed behavioural patterns and measurably improving new-rep ramp speed across global markets.

Read the case study →

The lifecycle discovery

Analysis revealed that the anticipated opportunity lifecycle at deal inception had the strongest influence on win rate. Leadership initially disagreed — but workshops comparing thousands of won and lost opportunities built the consensus that changed selling practices company-wide.

What do your best reps know that the others don't?

We can analyse your CRM and opportunity history to map the behaviours that separate your top performers — and build a path to replicate them.

Analyse my sales patterns