Put the right offer in front of the right customer at exactly the right moment.
When a business sells hundreds or thousands of products, sales reps cannot hold the entire catalogue in mind for every customer conversation. Cross-sell and upsell opportunities are missed not from lack of intent, but from lack of a systematic way to surface them.
Generic recommendations — "customers also bought" — ignore the specific context of each account: their industry, their purchase history, their lifecycle stage, and the moment they are in right now.
Individual purchase history · Peer group buying patterns · Product affinity & co-purchase rates · Lifecycle stage & tenure · Engagement with previous recommendations · Catalogue complementarity · Seasonal & contextual triggers
We structure your product catalogue and map historical purchase sequences — identifying natural co-purchase clusters, product journeys, and the categories that consistently expand wallet share.
We combine collaborative filtering (what similar customers bought) with content-based signals (product attributes and customer profile) — producing recommendations that are both personalised and explainable.
Recommendations are ranked not just on affinity but on timing — surfacing offers that fit where each customer is in their relationship with your business, not just what they statistically resemble.
The top recommendations per customer are embedded in your CRM visit prep, email workflows, or sales dashboards — with clear reasoning so reps can own the conversation, not just read from a list.
A Fortune 500 manufacturer deployed product recommendation models to 7,000 sales leaders — surfacing buying and cross-buying patterns for 11 million customers across a catalogue of 1.6 million SKUs, at a scale no manual approach could match.
Read the case study →Reps adopt recommendations they understand. We build in clear reasoning — "customers in this segment who bought X typically added Y within 90 days" — so the recommendation becomes a conversation starter, not a black box directive.
We can model your catalogue and purchase history to show the opportunity map before the engagement begins.
Map my cross-sell opportunity